𝐁𝐞𝐞 𝐁𝐨𝐥𝐝. 𝐁𝐞𝐞 𝐂𝐮𝐫𝐢𝐨𝐮𝐬. 𝐁𝐞𝐞 𝐁𝐮𝐢𝐥𝐭 𝐭𝐨 𝐋𝐚𝐬𝐭.

Work With Bee

Get Started

Creativity thrives on structure. Bee & Co helps founders, creators, and brands move from concept to customer with clarity, strategy, and sustainable growth.

We Turn Your Vision Into Structure, Strategy & Scale

Bee & Co Consulting is a strategic advisory studio for founder-led and growth-stage brands. We help organizations move from concept to customer, aligning product, operations, and revenue into systems that scale.

We’ve:

• Guided brands into licensing expos, retail expansion, and investor conversations
• Rebuilt operational foundations during high-pressure transitions
• Designed scalable product and revenue architectures across collectibles, consumer goods, SaaS, and manufacturing
• Supported founders through pivots, launches, and multimillion-dollar growth

How can we help you build what lasts?

Our Services

What We Do

Advisory & Strategy

Fractional leadership, strategic direction, business planning.

Brand & Product Dev

Brand identity, creative direction, product roadmapping, positioning

Operations & Systems

Workflow design, process mapping, automation, scalability systems

Go-To-Market & Growth

GTM strategy, partnerships, sales enablement, customer journey

Our Concept-to-Customer Method

Our Concept-to-Customer Method is built on one belief: creativity needs structure to thrive.
This five-phase framework aligns vision, execution, and revenue so growth is intentional — not accidental.

  • PHASE ONE

    Clarify vision, positioning, success metrics, and non-negotiables so every decision has a clear anchor.

  • PHASE TWO

    Translate vision into a roadmap across product, operations, and revenue priorities.

  • PHASE THREE

    Design systems, messaging, workflows, and assets that turn plans into execution.

  • PHASE FOUR

    Optimize performance, refine processes, and expand sustainably.

  • PHASE FIVE

    Strengthen leadership, culture, and infrastructure so the growth lasts.

Our Services

Every business is different. We tailor our engagements to your stage, timeline, and level of internal capacity, whether you need focused clarity or hands-on leadership.

Focused, high-impact engagements designed to clarify direction and accelerate decisions.

Best for:
• Founders preparing for a pivot or launch
• Teams needing strategic alignment
• Companies entering licensing, retail, or new markets

Outcome:
A clear roadmap, defined priorities, and actionable next steps.

Advisory Sprints

Roles may include:
 • Fractional C-Suite or Teams
• Revenue or Growth Strategy
• Product & Operations oversight

Best for:
 • Growth-stage companies
• Teams scaling faster than their structure
• Founders needing senior operational support

Outcome:
Aligned leadership, operational clarity, and accountable execution.

Fractional Leadership

End-to-end consulting across brand, operations, product, and revenue.

Best for:
• Major transitions
• Market expansion
• Operational restructuring
• Multi-brand or complex portfolios
• Ideation-level founders looking to expedite creation.

Outcome:
Integrated systems that support sustainable growth.

Full Engagements

We also offer specialized advisory in financial systems and profit optimization, automation strategy, sustainability and compliance, and workshops for leadership teams.

Our Founders

Bee & Co was founded by leaders who have built, scaled, and restructured businesses across licensing, consumer products, SaaS, and growth-stage companies. We understand the messy middle because we’ve led through it.

We bring strategic clarity, operational discipline, and creative fluency to every engagement.

Beth Nelson

Global brand builder and creative strategist with a passion for turning vision into infrastructure, Beth has led multimillion-dollar transformations across licensing, collectibles and technology, blending structure, storytelling, and innovation.

CEO & Founder

Erika Nguyen

Business development and e-commerce strategist focused on operational clarity and sustainable growth. Erika bridges creative ecosystems with disciplined execution.

COO & Co-Founder
CGO & Co-Founder

Butch Marshall

Growth strategist with deep expertise in sales systems, partnerships, and commercialization. Butch connects brands with markets through intentional expansion strategies.

What People Are Saying

  • "Beth's strategic mindset and market insights consistently drove impressive growth and incredible products. Her dedication to excellence, combined with her leadership qualities, make her an invaluable asset to any organization seeking outstanding results."

    —Jessica M., Licensing Professional

  • "Beth is tenacious, laser-focused, and relentless. In each of the projects we have collaborated, her insight has proven invaluable. I relish any opportunity to work with her again, in the future."

    —Devin P., Event Producer

  • "Beth is a bright star in the industry. She is an excellent leader, a master negotiator, and best of all, she understands what fans and collectors want. Her insight on relevant and future opportunities is a step above the rest. She always remains true to the Brand’s integrity and is professional, upfront, and honest."

    —Trista P., Senior Buyer for Specialty Retail

  • "I've had the pleasure of working with Elizabeth over the last eight years, on a number of licensed projects, and I’ve found her attention to detail and ebullient personality have really benefited each one of those endeavors. Elizabeth's brand knowledge and depth of experience with fandom have been invaluable to me to each opportunity, on which we’ve collaborated."

    —Christopher L., Licensing Professional

Ready to Work With Bee?

Tell us where your company is today, where you want it to go, and what kind of support you’re looking for. We review every inquiry and respond with next steps aligned to your stage and goals.